 圖片 1月15日，在剛剛邁入21世紀第三個十年之際，歷史的交匯點上，面對百年未有之大變局，美的集團董事長兼總裁方洪波向全體員工發(fā)表了“勢在我行，日變?nèi)招隆?/b>的主題演講，引領所有美的人一同回顧、感恩，一同反思、自省，一同重構、前行。  圖片 在劇變的大時代背景下，全球美的人一起并肩走過2020，一起戰(zhàn)勝苦難和危機，面對日變?nèi)招碌娜聲r代，美的是什么？美的當下應該做什么？美的往哪里去?方洪波通過對內(nèi)外困局的深刻剖析，重新定義美的，構建全新四大戰(zhàn)略路徑，為美的未來明晰了方向，勢在必行，勢在我行，不斷快速變化，敢于嘗試未知，做新勢力，有新思維，才能擁有未來！ 苦難和危機不是財富 克服、戰(zhàn)勝了才是 過去的2020，疫情突如其來，一切都變得異常艱難。但是，美的集團上下，經(jīng)受壓力，激發(fā)了斗志；遭遇沖擊，顯示了韌勁；嘗到苦難，重拾了珍惜；認識脆弱，學會了堅強。美的很快地復工復產(chǎn)，全球所有美的人同舟共濟，一起并肩度過難關。 在這個過程中，我們做出了一系列的重大布局，這對于美的3年后、5年后、10年后的發(fā)展具有里程碑的意義。這也將成為我們未來的財富，過去幾十年，美的都是這樣走過來的。過去所有的困難和挑戰(zhàn)，都讓美的更加強大。 2020年，歷經(jīng)痛楚，說不出再見。每一天都很漫長，我們焦慮無奈，但越是艱辛的年代，越要回看、總結，會發(fā)現(xiàn)2020年可能是個分水嶺，有些企業(yè)會成為偉大的企業(yè)，有些企業(yè)可能從此衰亡。 越是在疫情這種特殊的時代背景下，越要進行更深刻的思考。疫情是一面“照妖鏡”、放大鏡、顯微鏡，把我們的問題暴露出來。我們要反思做錯了什么？會不會錯失下一個時代？ 敢于自我否定是一種自信 否定自己，是為了更好地出發(fā) “太陽系是銀河系里的一滴水， 地球是太陽系里的一滴水， 我們又是地球上的一滴水，我們?nèi)绱说孛煨。?/p> 所以我們的固有思維有那么重要嗎？” 放眼過去300年，商業(yè)文明的進步都是新舊勢力斗爭的結果，從燃油汽車 VS 馬車，再到如今新能源汽車 VS 燃油汽車。新勢力相信所有東西都可以改變，所有的危機、挑戰(zhàn)和困難都是機會，舊勢力、舊行業(yè)都紛紛被顛覆。美的要做新勢力，接納和擁抱新思維，不能成為舊勢力的陪葬品，真正地到用戶中去，正如我們今天的“一盤貨”、“T 3”、去庫存、去中心化。  圖片 一位哲學家說過：“個體是沒有意義的，生命的過程才有意義?！?美的要進行自我否定，徹底的否定。敢于自我否定是一種自信，自我否定是為了更加強大。世界變化這么快，有一種勇氣叫“心里有底”，否定自己是為了更好地出發(fā)。2020無法重來，但我們的思維必須重來，自省才能成長。 美的沒有東西可守 加速年代，一切都面臨重構 在這樣一個大變局時代，要求我們高度敏感、對變化高度敬畏，接受和承認新事物；快速迭代自身能力，對不確定快速判斷決策。 過去的成功法則需要全面迭代，不僅要重構，而且要劇烈重構，包括行業(yè)格局、商業(yè)模式、產(chǎn)業(yè)結構、業(yè)務變革、行業(yè)規(guī)則、機制體制、產(chǎn)品形態(tài)、新業(yè)態(tài)催生、管理邏輯等各個層面。美的站在大時代轉折點，必須重新定義自己，以加速的步伐重構自己?？祚R加鞭，只爭朝夕。 沒有任何競爭優(yōu)勢是永恒的，而且優(yōu)勢越來越短暫。美的沒有東西可守，我們要敢于嘗試，敢于犯錯誤，不確定年代，不經(jīng)歷錯誤就不知道未來的方向。美的投資未來，要敢于進行顛覆性投資。我們要捍衛(wèi)未來，而不是駐足過去。 善弈者謀勢，布未來之局 快速迭代，對不確定性要快速決策海面有風的時候，水手正可以展示自己的技巧。在時代的大浪下，美的就是水手，必須洶涌向前，奔過所有的浪。敢于自我否定，鳳凰涅槃，當下美的沒有第二種選擇。美的順應大勢，重新定義了五大業(yè)務板塊：智能家居事業(yè)群、機電事業(yè)群、暖通與樓宇事業(yè)部、機器人及自動化事業(yè)部、數(shù)字化創(chuàng)新業(yè)務；將三大戰(zhàn)略主軸升級成四大戰(zhàn)略路徑：科技領先、用戶直達、數(shù)智驅動、全球突破。2021年經(jīng)營重點工作為創(chuàng)新、突破、布局。用數(shù)字化的方法，突破自己，突破所有的框架。日變?nèi)招?，每天都變，我們才能成為新勢力?/p> 美的不會老，夢想從不枯萎  圖片 We will meet again 相逢的人終會相逢 ——1939年英國情歌 《相逢的人終會相逢》是二戰(zhàn)時的一首情歌，疫情也是一種戰(zhàn)爭。因為疫情，很多團隊成員散落在世界各地，大家不能聚在一起，希望明年此時此刻，我們?nèi)澜绲膱F隊相逢的人終會相逢。 我們，為了未來與想成為的那個自己相逢而努力。 美的，為了未來與想成為的那個美的相逢而努力。 ? Paul : Beyond the Trend, Leading the Change On January 15th, after just entering the third decade of the 21st century, at the cross-roads of history, facing changes unseen in a century, Paul, the Chairman and President of Midea Group, delivered a keynote speech titled: 'Beyond the Trend, Leading the Change ' to all Midea Group employees, leading them to reflect, show appreciation, and do some soul-searching, as we look to reconstruct and move forward together. In this era of drastic change, Mideans around the world have walked hand in hand through 2020, and have pulled through the sufferings and crisis together. Facing such uncertainties, what is Midea’s identity? What should Midea do now? Where is Midea heading? Using a thorough analysis of Midea’s internal and external difficulties, Paul Fang redefines who Midea is, announcing the four new strategic building block to illuminate the direction for Midea’s future: “Identify the trend, go beyond the trend” -evolve rapidly, dare to explore the unknown, become the new power, think outside of the box, and take control of the future! Difficulties and crises can be beneficial and by triumphing over them we can become richer The sudden outbreak of COVID-19 made everything extremely difficult in 2020. However, Mideans around the world have pulled through 2020 together. We were able to swiftly resume work and production. We faced this with courage and determination. By suffering together we have become more resilient and come to understand what is most precious; by discovering our weaknesses, we have become more robust. During this process, we have arranged a series of strategic initiatives, which will become essential to Midea’s development in the next 3 years, or 5 years, or even 10 years. These initiatives will lay a foundation for our future wealth. Midea has gone through decades like this. Decades of experience and challenges have forged Midea with the resilience it has today. We faced a lot of difficulties in 2020. In all those hard days, we were anxious and helpless. But when looking back what we have gone through, we find that 2020 could be a turning point, after which some companies will achieve greatness and some could be knocked out. In times like 2020, we need to do some radical thinking. COVID-19, which can be seen as a mirror, microscope or magnifying glass, clearly revealed some of our mistakes. We need to honestly re-evaluate ourselves, where did we go wrong? How can we ensure not to miss-out on the coming new era? To admit something to oneself requires self-confidence We shall re-evaluate ourselves to have a better start again 'The solar system is merely a drop of waterin the galaxy; the earth is like a drop of water in the solar system; and weare but a drop of water upon the earth. We are extremely tiny in the universe.So, does it really matter if we change our mindset?' Over the last 300 years we have borne witness to flourishing commercial civilizations that resulted from battles between the rising power and the declining one. Whether it was the conflict between car and carriage, or the modern day conflict between electric vehicles and gas powered ones, the new power always believed that old powers and industries could be overturned and that crisis, and problems could be turned into opportunities. Midea should aim to be the new power, embracing a modern mindset, rather than becomea power in decline. We need to understand our consumers, in more ways like our 'overall shared inventory', 'T 3', reducing inventory, and decentralization. A philosopher once said: 'Individuals without the process of life is meaningless.' To admit something to oneself requires self-confidence and today, Midea should admit our shortcomings in order to improve and become stronger. The world changes fast. Our mindset needs to change with it, with growth and self-reflection along the way. Midea has nothing to keep hold of In this fast-paced era, everything faces restructuring In an era of unprecedented change, we need to be highly sensitive and respectful of changes, accept and recognize new things; Quickly develop our innate abilities, and speedily make decisions about uncertainties. Past triumphs will be surpassed, restructuring will be comprehensive including: Industrial layout, business models, industrial structure, business reform, Industrial rules, mechanism and systems, product forms, emerging business types, Management logic, etc. Midea stands at the turning point of the great era, it must seize the day, redefine and reconstruct itself at top speed. No competitive advantage remains forever, and they are persisting less and less time. Midea has nothing to keep hold of. Do we dare to try, dare to make mistakes, dare to believe in the future? In the future of Midea investment, we must dare to make ground-breaking investments. We should fight for a bright future instead of reminiscing on old times. A good chess player identifies trends and plans for the end game Quickly develop our innate abilities, and remove uncertainty with swift judgement and decision making A sailor can only show their true courage when faced with a great storm. Midea is a big player, and we must cut through all the waves. We need to reflect and completely reshape ourselves, as we have no other options at this moment. Midea has redefined its five core business divisions: Smart Home Business Group, Electromechanical Business Unit, HVAC & Building Technologies Division, Robotics & Automation Division, and Digital Innovation Business. In order to adapt to the trends, Midea has upgraded the Three Strategic Focuses to Four Strategic Building Blocks, namely Technology Leadership, Direct to Users, Digitalization & Intelligence Driven, and Global Impact. Our key work in 2021 shall lie on Innovation, Breakthrough, Incubation. We shall break fresh ground and improve ourselves via digitalization. Every day is a brand-new day. We shall embrace changes to become the new force. Midea will stay young, and our dream will flourish forever 'We will meet again' ——A UK love song in 1939 We will meet again is a love song from World War II. The virus is also a war. Because of the pandemic, lots of our team member are separated around the world, and they cannot get together. I sincerely hope that all of us around the world could enjoy a reunion next year. Every era with drastic changes and high uncertainties was a great era. We are all a part of it. What should we do to live up to this great times? We need to consider where we will be in the future. We must dare to imagine Midea’s future. If we stay young, redefining ourselves, the future of Midea will be profoundly different. We should create our own future rather than just being a witness of it. We will become who we want to be. Midea will become what it wants to be. ???
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