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The advertisement is a video of the product “Haoliyou” which is acted by 2 children and an old lady.At the beginning, they were waiting bus in the same bus station and picture 1 is presented at eye level, which makes the audience feel closer to the advertisement.When the bus arrived,two little boys rushed into the bus,while the old lady walked on the bus slowly.After noticing there is a empty seat in the bus,2 little boys ran to the seat,kept saying that the seat is his and refused to give up the seat to the other.Picture 2 is presented from a low angle giving audience a feel that their competition of the seat is tough and Picture 3 set focus on their bags which are used to hold the seat to describe the tough competition from an oblique angle.People may think that 2 boys are so impolite,but then the story surprised others.Two little boys asked the old lady to sit at the same time.Picture 4 and 5 is presented from the little boys’ view,audience can feel the old lady’s happily directly.The old lady gave 2 little boys “Haoliyou” pies as present and the boys were quite happy.Picture 6 set focus on the pies,showing audience their product in the story,but would’t let audience feel sudden.At the end,the 2 friendly and polite boys became good friends and ate “Haoliyou” pies together. The target audience of the advertisement are children,who love things with bright color and qute shape and hate or can’t read words.So the video always uses high color saturation.The bus station is designed with a great number of decorations such as wooden horses,colorful pictures and yellow lights,which is quite attractive to children.The story is about helping the old,which is quite helpful to children at such age,because they would like to immitate and learn. What’s more,the producer’s name “Haoliyou” is similar to “Good friends” in Chinese character. At the end of the video,2 little boys become good friends,which mentions the producer’s name. The slogan is also use this creative point,which makes it memorable and obvious.       
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