Obviously,they were telling their wishes about their children to the public as fathers.Their children were hoped that they can know wild animal through touching them instead of eating them or appreciating artworks that made of them.It is suggested that we should stop killing wild animal and buying products which made of them.It goes without saying that their worries and wishes are other fathers',too.Parents will truly concerned it after seeing this advertisement.

Moreover,this advertisement are very convincing and impressive in the consequent of the fact that the father who participated in this advertisement are reputable.

In a word,they try to make people understand that if there is no trade,there will be no murder,and we ought to protect wild animal for our younger generation.