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我 們都在尋找好用的創(chuàng)業(yè)成功秘訣。但如果告訴你慘敗的秘訣呢？我們?yōu)槭裁匆私馐≈滥?？因為你也許沒有意識到，你已經(jīng)在沿著這條路走了，至少在一定程度上如此。如果你知道應(yīng)該規(guī)避哪些東西的話，或許可以及時挽救你的生意。 相關(guān)報道 1. 想一夜暴富。 你看到了一股潮流，就像10年前的網(wǎng)頁設(shè)計，于是你馬上趕起了時髦，因為這股潮流看起來很棒，能讓你迅速發(fā)財。要么就是，你把錢投給一個承諾讓你在短短幾個月內(nèi)賺上幾百萬的項目或是教練。這些都是不可能的。迅速致富的念頭很少能成為現(xiàn)實，也從不具可持續(xù)性。 那如何利用那些潮流呢？社交媒體這個熱門主題怎么樣？這不正是賺錢的好機會嗎？的確如此。有一些人會賺到錢──那些對社交媒體滿懷激情的人。而其他所有人都會失敗。 一旦你一心一意追隨自己的激情，財富──甚至是大量財富──就會慢慢創(chuàng)造出來。當你真正開始賺錢的時候，你就會引領(lǐng)潮流，而不是跟隨潮流了。這才是致富的正確途徑。 2. 在走下坡路時加倍努力。 你碰到了一點麻煩，所以你決定，最好能想出辦法，每天多擠出一個小時時間來做更多事情。當這一努力失敗后，你開始認真地考慮進行“克隆實驗”，想擠出更多時間來完成雙倍的工作。趕緊停下來吧。多數(shù)創(chuàng)業(yè)者之所以失敗，是因為他們苦干有余，巧干不足。 不 要問自己怎樣才能在工作日中多擠出幾個小時時間，而要問這樣的問題：未來幾天我怎么才能花10個小時建立系統(tǒng)，以便用10秒鐘的時間搞定這件事？失敗的創(chuàng) 業(yè)者幾乎總是筋疲力盡。而成功的創(chuàng)業(yè)者則擁有可持續(xù)的系統(tǒng)，不僅能讓他們用更短的時間做更多的事，而且能作為業(yè)務(wù)規(guī)模擴大所需的基礎(chǔ)設(shè)施。  Vetta 你 有幾個“問題”客戶，他們占用了你大量的時間和精力，付款時卻又拖拖拉拉，于是你決定對他們做點工作，以建立更好的關(guān)系。別這樣?；庑扪a薄弱或挑戰(zhàn)重 重的關(guān)系會令你無暇顧及最佳客戶，這就意味著，最終所有的客戶都會不高興。讓我們直面現(xiàn)實吧──那些難纏的客戶對你永遠都不會滿意。我的第一個生意就是在 我放棄最薄弱的客戶、并花精力培育與穩(wěn)固客戶的關(guān)系之后真正實現(xiàn)飛躍的。 4. 只看公司總收入。 看損益表 時，如果總收入還不錯的話，你就會認為自己做得挺好，因為你關(guān)注的是流入公司的錢。錯！如果到頭來沒有營運現(xiàn)金流，總收入就沒有任何意義。你必須考慮你手 中能余下多少錢。我知道許多創(chuàng)業(yè)者會說他們擁有上百萬美元的項目，但最終卻會賠錢。我還知道有一些創(chuàng)業(yè)者做的是15,000美元的項目，卻能賺到 10,000美元。 請思考一下這個類比：假設(shè)我們把創(chuàng)業(yè)者比作漁夫，失敗的創(chuàng)業(yè)者以捕到多少條魚來衡量一天是否成功。而成功的創(chuàng)業(yè)者則以有多少條魚下鍋為衡量標準。 5. 只關(guān)注錢包。 你 總在考慮錢──能從一個客戶身上賺到多少錢，要不就是別人能介紹給你多少富有的客戶。錯！每當我見到一心算計能賺多少錢的創(chuàng)業(yè)者時，我就知道我能從他們身 上找到削弱公司表現(xiàn)的軟肋。你關(guān)注的重點應(yīng)該是竭盡全力幫助客戶。在開發(fā)與我們生活密不可分的最新產(chǎn)品時，喬布斯(Steve Jobs)考慮的是錢嗎？不可能。我認為他心里想的是，“在我死之前，我怎樣才能做出一種能對社會發(fā)揮最大影響的產(chǎn)品？” 6 . 把愛好變成生意。 你 能用最原始的材料做出超棒的意面醬，朋友們認為你應(yīng)該把它裝進瓶子里拿去賣。錯！啟動和發(fā)展一項生意需要激情，有了激情，早晨你會早早從床上爬起來，因為 你迫不及待要去做一件事。你會整天去做這件事，愛上它，甚至在你筋疲力盡、連鞋帶也沒力氣系的時候也一樣會去做。這不是愛好。愛好是釋放能量的；而激情則 是創(chuàng)造能量的。 當然，還有其他失敗之道，但上述方法十分簡單易行。只要你能嚴格遵循，到圣誕節(jié)你的生意一準完蛋。 Avoid These 6 Recipes for Business Disaster We are all looking for a recipe for business success that is easy to follow. But what if instead there was a recipe for disaster? Why would anyone want to know the formula for failure? Because you may be blind to the fact you are already following it, at least in part. And if you know the ingredients to avoid, you'll save your business before it's too late. I thought about all of the entrepreneurs I've known, worked with and mentored over the years, and all of the businesses I've studied, and I came up with six recipes for disaster. Avoid these and your odds of success will increase dramatically. 1. Get rich quick. You see a trend, like Web design 10 years ago, and you jump right on the bandwagon because it sure looks like that would be a great way to make money fast. Or, you invest in a program or coach that promises you'll make millions in just a few short months. Not happening. Get-rich-quick ideas are rarely true, and are never sustainable. But what about those trends? What about the hot topic of social media, isn't there money to be made? Absolutely. People will get rich─the people who are passionate about social media. Everyone else will lose. When you follow your passion with a single-minded focus, money -- and lots of it-- will be created over time. And when you do start making money, you'll be ahead of the trend, not following it. That's how you get rich right. 2. If things are going south, work harder. You're ankle deep in the red, so you decide you'd better figure out how to squeeze an extra hour of the day to get more done. When that fails, you start seriously looking into cloning experiments, so you can get twice as much done. Stop right there. Most entrepreneurs fail because they try to work harder, when they should be working smarter. Rather than ask yourself, how can I find extra hours in my workday, ask yourself how can I spend 10 hours over the next few days developing systems so that this one thing can get done in 10 seconds? Failed entrepreneurs are almost always exhausted entrepreneurs. Successful entrepreneurs have sustainable systems in place that not only enable them to do more in less time, but serve as the infrastructure for scaling their business. 3. Nurture the weak. You have a few 'problem' clients who take up a lot of your time and energy and then reward you with late payments, so you've decided to work with them to create a better relationship. Nope. Devoting your energy to fixing weak or challenging relationships deprives your best clients of your attention, which means you'll eventually end up with unhappy clients all the way around. Let's face it those crabby clients will never be happy with you. My first business really took off when I let go of my weakest clients and nurtured the strong. 4. Measure revenue from the top line. You look at your income statement, and if the top line looks good, you think you're doing all right because you're focused on the money coming into your company. Wrong. The gross revenue means nothing if, at the end of the day, you have no operating cash. You need to think about the money you'll have leftover. I know many entrepreneurs who say they have a million-dollar project, but actually end up losing money in the end. And I've known entrepreneurs who landed $15,000 projects and took home 10,000. Think of this analogy: Failed entrepreneurs measure a successful day of fishing by how many fish they catch. Successful entrepreneurs measure a successful day by how many fish they cook. 5. Focus on your wallet. You're always thinking about money how much money you could make off of a client, or to how many referrals you can get to well-heeled clients. Bad choice. Every time I see entrepreneurs with a singular focus on how much money they can make, I know I will find ways in which they are weakening their company. Your main focus should be on doing everything you can to help the client. Was Steve Jobs thinking about money when he developed his latest round of products we can't live without? Not likely. I would argue he was thinking, 'How could I make a product that will have the most impact on society before I die?' 6. Turn your hobby into a business. You make a killer from-scratch spaghetti sauce, and your friends think you should bottle it and sell it. Wrong! Launching and growing a business requires passion, something that pulls you out of bed in the morning because you can't wait to do it. And you'll do it all day long, and love it, even when you're so exhausted you can't even tie your shoes. That's not a hobby. A hobby is something that releases energy; a passion is something that creates energy. Sure, there are other ways to fail at business, but this formula is fool-proof. Follow it to the letter, and your business will be toast by Christmas. MIKE MICHALOWIZ |
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